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Subject line: 1,000+ 5-star reviews for our #1 baby bestseller
Preheader: See why it’s a fave for sensitive skin
Subject line: Bye, brittle nails. Hello, nail slugging.
Preheader: Why it’s trending & how it works
Subject line: The scoop on squalane
Preheader: Our skin-nourishing superhero
Subject line: An SPF you’ll want to wear year-round
Preheader: Hydrate & protect all at once
Subject line: Wake up on the bright side
Preheader: Reach for these
Subject line: “I love this stuff…It’s perfect.”
Preheader: The bestsellers you can’t get enough of
Subject line: It’s October 3 💁
Preheader: Get in loser. We’re going shopping.
Subject line: ‘Tis the season to mask
Preheader: Everything you need to glow all season
Subject line: We’re gonna party like…
Preheader: Two thousand two zero
Subject line: Bright eyes + glowing skin = win-win
Preheader: Last day: 40% off masks + moisturizers
Subject line: These masks work FAST ⏱️
Preheader: Time is on your side
Subject line: What mask are you wearing?
Preheader: Get 40% off a mask + a moisturizer
Destination: glowing skin ✈️
Preheader: Plus, a bonus holographic travel bag
Subject line: An easy, everyday look that’s all you
Preheader: Ends tonight: FREE mascara mini w/$50+ order
Subject line: TFW your makeup just glides on (& stays put all day)
Preheader: Free sample card—you choose!—with every order
Subject line: Rave reviews for a reason 🙌🏼
Preheader: Last day: FREE full-size Stay Vulnerable Glossy Lip Balm w/$55+ order!
Subject line: For looks you can do with your 👀 closed
Preheader: Choose your free sample card with any order
Subject line: Here’s a must-try concealer tip ✨
Preheader: For added brightness, go 1–2 shades lighter
Subject line: Thoughtful gifts for everyone on your list
Preheader: Shop our holiday gift guide
Subject line: Your go-to summer essentials ✨
Preheader: The options are endless
Subject line: Complexion coverage that’s true to you
Preheader: Airy, breathable, feel-good formulas