PACKAGING
Clean Swoop Brush
Makeup and residue don’t stand a chance. This brush hugs the lash line for a deep, gentle cleanse, and the custom stand keeps it clean and dry between uses.
To Use: To remove makeup, use with Breakdown, working brush into eye area. To cleanse lashes, use with Lash Bath, swooping brush over and under lashes.
BREAKDOWN OIL-FREE MAKEUP REMOVER
Finally, a makeup remover that’s gentle and powerful yet totally lash-safe. Our innovative, oil-free formula feels like water, yet emulsifies on contact to completely dissolve even long-wear eye makeup. No rubbing, no tugging and, best of all, no damage to your lashes! And unlike other removers, there’s no greasy residue.
Formulated with fatty acids to dissolve makeup and prevent moisture loss, Breakdown works so well, you’ll want to use it even when you’re not wearing lashes.
Lash Serum
Take your lashes from lackluster to lush. Just one swipe of this lash-loving serum each night makes lashes look longer, thicker and darker in as little as 4 weeks with maximum results at 8 weeks. Our nourishing formula works wonders on natural lashes, yet it’s totally lash extension safe.
Fluff Up Reusable Lash Wand
This eye-hugging, hourglass-shaped brush combs through each lash from root to tip to keep your extensions fluffy, separated and perfectly positioned. Specifically designed for use with extensions, our custom bristle mix gently detangles and removes any shedding lashes.
Disco Queen Holographic highlight powder
Take your glow into the next dimension with this lightweight, intensely pretty powder. The translucent purple shade creates a luminous, holographic sheen. Tips: Use a little for a more subtle glow, or build and layer to achieve a high-watt highlight.
holographic disco stick
Shimmer goes straight-up psychedelic. We laced this holographic highlighter with traveling pigments that seem to change color before your eyes. Create a hyper-dimensional glow—for a luminous effect that’s almost otherworldly. Our silky formula glides on, blends effortlessly and still allows your skin to show through.
Distortion Eyeshadow Palette
Customize your own trippy duotone shadows with this shade-morphing palette. Layer the shadows in the top row over any of the other shades—and watch them instantly transform into shifty, multidimensional hues. We arranged the colors in vertical trios; use them together or mix and match to create your own combinations. With 10 shades (nine are new!) and five transformer hues, you’ll never run out of options.
Heavy metals Palette
Hard rock has nothing on Heavy Metals! We packed this limited-edition palette with 20 of our most amped-up metallic shadows yet—and every single one is NEW and exclusive. Inject your look with a hit of glamrock for daytime or go full-on metal for a night out. From standout jewel tones like Amp (a killer metallic teal) and Twisted (glimmering gold) to ultra-flattering neutrals like Demo (bronze-rose) and Afterparty (an amazing metallic red), this palette has everything you need to create endless metallic looks. And it’s all organized by color: brights on the left, neutrals on the right.
Vice metal meets matte lipstick palette
Too much Vice is never enough. Get your fix with 12 addictive shades from our massive lipstick collection (six are new!). We loaded this limited-edition palette with six metallized shades and six matte shades—from dark, sultry hues to failsafe neutrals to bold brights. Our proprietary Pigment Infusion System™ delivers rich color payout with a super-creamy feel, and the enclosed lip brush provides the perfect application.
troublemaker mascara
Get sexy, fluttery, intensely black lashes and cause all kinds of trouble. So good it should be illegal, Troublemaker volumizes and lengthens as it separates, while our custom brush grabs onto lashes, curling as it coats. We loaded up this mascara with benefits—for impossibly long, perfectly fanned-out lashes. Our failsafe formula outlasts even the most scandalous nights, and still looks good in the morning.
Nagel vice lipstick palette
Nothing epitomizes the ‘80s better than the minimalist illustrations of Patrick Nagel. Influenced by fashion and music, his work portrayed strong, badass women—always wearing bold lipstick. Emblazoned with one of his most iconic prints, this palette features five creamy, addictive shades of Vice Lipstick (one is new!) and a lip brush.
Naked heat
Naked heats up. Get lit with 12 ALL-NEW, can’t-live-without, amber-hued neutrals—including warm browns, burnt oranges and rich siennas. From a super-smooth red-brown matte and a glimmering copper to a deep, shifty bronze, this palette has everything you need to create sultry daytime looks, intensely smoky nighttime looks and everything in between.
UD jean-michel basquiat tenant palette
Jean-Michel Basquiat’s creativity knew no limits. A true pioneer of the neo-expressionist movement, he quickly rose to fame on the ‘80s art scene in NYC. His iconic paintings and drawings are still exhibited all over the world.
Housed in a mini reproduction of Basquiat’s artwork, this special-edition palette features eight exclusive brights inspired by his paintings, plus a double-ended brush. When you’re done with the shadows, use the hanger to display the palette on your wall.
vice liquid lipstick
Get ready for your newest Vice. This waterproof, long-lasting formula lays down intensely pigmented, comfortable color with INSANE wear—in everything from comfort matte to metallized finishes. Tips: Line lips, then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. For more coverage, apply a second coat. Let dry completely and you’re good to go.
naked ultimate basics
There are neutrals, and then there’s NAKED. Introducing the ultimate matte eyeshadow palette! We loaded this sleek case with 12 NEW and exclusive perfectly calibrated neutrals. With a huge range of matte shades, plus one demi-matte shade that’s perfect for highlighting, this insanely versatile kit has you covered. Create contoured looks, experiment with all-matte looks, or pair these neutrals with your favorite bold UD shades. Our Pigment Infusion System™ lays down rich, velvety, blendable color that lasts, and the double-ended brush makes it easy to apply on the run.
FUll Spectrum Palette
When color is your drug of choice, you know where to get the good stuff. This limited-edition palette contains an insane spectrum of 21 shades of our iconic Eyeshadow—from bold brights to matte white. We arranged the shadows in a rainbow of ombré trios: pinks, oranges, yellows, greens, blues, purples, and even a wildcard row that goes from white to black. Create monochromatic looks by working within the color-coordinated trios or experiment with multiple shade groups at once. With 18 new shades, three exclusives from past palettes and a wide range of finishes, you’ll never run out of options.
BEACHED palette
Get beached and keep the summer vibes going all year long. A little slice of paradise, this eyeshadow palette pays tribute to our SoCal roots. Channel your inner golden goddess with this easy, shimmery mix of shades inspired by the sun, sand and surf, including warm bronzes, deep coppers and bright pops of turquoise. From Blaze (an ultra-versatile shifty pink-peach) and Heatwave (a fiery red-bronze) to Plunge (a gorgeous deep metallic blue-green), these all-new shades add up to endless beachy looks.
sin afterglow palette
Sin a little or a lot. These shades of highlighter and blush will give you a sexy, radiant glow that’s guaranteed to outlast your most scandalous nights. Wear them individually or cocktail several together to create your own custom effects. Our ultra-lightweight Afterglow formula feels super soft, blends easily and lasts 8 hours.
Moondust palette
We hit the big 2-0, and we’re in the mood to party. Bring on the Moondust! Inside, you’ll find eight NEW shades, including Element (an amazing peach), Lightyear (a vibrant green) and Galaxy (a smoky blue-gray). These ultra sophisticated shadows contain microfine bits of iridescent sparkle and lush 3-D metallics—for an effect that’s out of this world. Tip: We recommend applying Moondust with your fingers. For extra intense payout, apply it wet and blend out the edges with a dry brush.
vice lipstick
Indulge your lipstick vice every time this super-creamy formula hits your lips. Our Pigment Infusion System™ delivers intense payoff in six different finishes and a staggering range of shades.
alice palette
We can definitely relate to the Cheshire Cat’s proclamation, “We’re all mad here.” So when Disney asked us to jump down the rabbit hole with them again and collaborate on the Alice sequel, of course we said yes. Loaded with 20 ALL-NEW shades, this limited-edition palette is a trippy tribute to our favorite characters from the film: Alice, Mad Hatter, Mirana, Iracebeth and Time. Match up the columns to steal their looks or mix up these shades to create countless others.
naked smoky
Get Naked and smoke out. We packed this palette with a dozen sultry, smoky neutrals—including nine never-before-seen shades and three exclusives from past palettes. Experiment with warm bronzes, dimensional grays, rich browns and deep blacks. From mattes and satins to shades with sparkle, it’s all here.
Want to steal our looks? Visit our website for some of our favorite ways to get Naked and smoky.
naked on the run
You never know when (or where) you’ll have the urge to get Naked. This travel-ready kit comes loaded with EVERYTHING you need for a complete Naked look: six never-before-seen shades of Eyeshadow (including an extra large dose of the perfect all-over shade, 5050). Bronzer. Blush. We even included a FULL-SIZE Naked Lipgloss and a travel-size 24/7 Eye Pencil (both NEW shades), plus a travel-size Perversion Mascara.
Perversion mascara
So intense, you might need a safe word. Perversion Mascara glides on and gets you sexy in one stroke, yet it won’t quit until you say when. Like a second skin, our ultra-creamy, volumizing formula coats each lash with triple-black pigments and a deeply nourishing ingredient blend—for bigger, blacker, badder lashes.
electric pressed pigment palette
It’s a color addict’s ultimate fix: a mind-blowing face and body palette filled with 10 of the brightest, most amazing shades you’ve ever laid eyes on—including eight never-before-seen shades you won’t find anywhere else—plus a double-ended brush. Choose from matte, satin and shimmer textures. From current exclusive Chaos (the most highly coveted shade from The Vice Palette) and Freak (neon green) to Urban (metallic purple) and Jilted (fuchsia with a blue shift), this palette has it all. And the color payout? UNREAL. Our Pigment Infusion System™ delivers soft, creamy, blendable color that lasts.
naked
It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an unbelievable range of textures only UD could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.
naked2
You demanded “MORE NAKED!”—and we delivered. From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Naked2 is packed with 12 never-boring taupe-hued neutrals (including a gorgeous grayish brown, a glittery copper and our lewdest, blackest black). Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between.
naked3
Get ready to experiment with 12 TOTALLY NEW (and unbelievably beautiful) rose-hued neutrals, ALL EXCLUSIVE to this set. Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. From the palest, shimmery pink to the deepest black matte with red micro-glitter (aptly named Darkheart), these neutrals will make you want to get Naked all over again.
moondust eyeshadow
You’ve never seen a sparkly shadow this sophisticated. Microfine bits of iridescent sparkle collide with intense, dreamy hues and 3-D metallics—for an effect that’s out of this world.
vice lipstick vintage capsule collection
IT’S ’96 ALL OVER AGAIN. To mark our big 2-0, we’re bringing back vintage shades from our first lipstick lineup—all in our creamy, addictive Vice formula. Even the case is a throwback; we resurrected and modernized the original case (and fixed the typos that were on the first box).
pulp fiction collection
Eyeshadow Palette
Mrs. Mia Wallace is cool as hell—not to mention smokin’ hot. (And when she told Vincent Vega about her starring role as a female secret agent with a proclivity for knives in the TV pilot Fox Force Five, we liked her even more.) Recreate Mia’s dark, edgy look with this limited-edition palette. Emblazoned with an iconic quote from Pulp Fiction, this case comes loaded with five shades of Eyeshadow (three never-before-seen shades and two current exclusives), plus a blood-red double-ended brush.
Revolution Lipstick
Creamy, badass luxury—in a blood-red shade inspired by the equally badass Mrs. Mia Wallace. Our Pigment Infusion System™ delivers insane color payoff with creamy shine, Maxi-Lip™ plumps, and nourishing oils leave lips cushiony soft.
24/7 Glide-On Lip Pencil
This Mia-inspired blood-red waterproof liner glides on, prevents feathering and lasts all day. Draw lines that define or fill in your lips to help prime them for lipstick or gloss.
Nail Color
Channel your inner Mia Wallace with this blood-red shade of our iconic Nail Color. This ultra limited-edition Pulp Fiction-inspired shade comes in our custom-designed, skull-topped bottle (drenched in black just for this release). The 400-strand brush grabs on to color for a precise application and provides a nice, even laydown of color.
Heavy Metal Glitter Eyeliner
Heavy Metal meets Pulp Fiction. Paint razor-thin or bold sweeps of gunmetal glitter for jewel-encrusted sparkle that won’t budge. Looks sexy on its own or worn over our 24/7 Eye Pencils.
Complexion primers
Urban Defense Complexion Primer
It DOES exist…a sunscreen that feels amazing and won’t mess up your makeup! Like a force field, this ultra clear primer protects your skin from whatever the day throws at you. Broad Spectrum SPF 30 guards against the sun, and our invisible formula doesn’t leave a trace of residue. Prime and smooth your skin as you minimize the look of pores—so makeup applies better and lasts all day. Our lightweight, easy-to-apply formula contains conditioning ingredients like sesame, tomato, squalane and bisabolol.
Optical Illusion Complexion Primer
Instantly blur flaws as you perfect and smooth your skin. Optical Illusion reduces fine lines and makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. Our cushiony formula contains optical blurring pigments, along with conditioning ingredients like rosehip and argan oil.
Self-Adjusting Complexion Primer
Your boyfriend may not always “get” you, but our Self-Adjusting Primer does. This high-tech, color-correcting formula features encapsulated pigments that adjust to your skin tone. Instantly blur flaws for a soft-focus effect and make your makeup last all day. This lightweight primer even fills in fine lines and controls shine. And when you see how much more smoothly your makeup goes on, you’ll be hooked!
De-Slick Complexion Primer
Don’t let shiny skin sabotage your makeup. This lightweight, oil-absorbing primer not only controls shine, but also helps makeup go on better and last all day. Mattify and smooth skin while minimizing the appearance of pores. Our oil-free formula even has conditioning ingredients like aloe vera.